consistent branding + content delivery through youtube channel
I consistently edit and post YouTube videos on the clients behalf. The client also requested that script and design the thumbnails.
Service
Content Creation
Ongoing
Affiliate Marketing
High
Medium
Challenge
The challenge was effectively communicating the brand's voice while boosting engagement and maintaining consistency
Results
The result was a noticeable increase in engagement, and the client was thrilled with both the consistency of the content and the graphic design quality.
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
