managing + communicating content through linkedin
I collaborated with Mike Kamo to craft and design LinkedIn content that effectively represented his brand’s voice.
Content Creation
3+ Months
Saas
High
High
Challenge
The main challenge was ensuring consistent, engaging communication that aligned with his vision while resonating with his audience.
Results
Through strategic writing, creative design, and seamless client communication, I successfully increased engagement on his posts. The client was thrilled with both the content and the graphic design results.
Process
Research & Analysis: We conducted in-depth discussions with clients and reviewed performance analytics of previous content to identify pain points and preferences. We also analyzed competitor videos and industry trends to gather insights for enhancing video performance.
Content Strategy: Based on the research, we crafted a content plan that aligns with the client’s goals and audience, prioritizing key messages, video types, and optimal video lengths based on user engagement data.
Storyboarding & Scripting: We developed low-fidelity storyboards to outline the video flow, refining them iteratively with client feedback. Following this, we created high-quality scripts to align with the visual direction and messaging.
Editing & Refinement: We processed the raw footage, cutting it down to a cohesive and engaging narrative. Through multiple rounds of feedback, we optimized the pacing, transitions, and overall flow to ensure the content captured the audience’s attention.
Visual Design & Branding: We developed a strong visual identity for the carrousels, including color schemes, typography, and graphics, ensuring consistency with the client's branding. A comprehensive style guide was created to maintain visual consistency across future content.
